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What is the OTT full form?
The word OTT is an acronym, and the OTT full form is “Over the Top”. The term OTT is defined as the content from cinema and television which is broadcasted through the internet as compared to the traditional satellite service, setup box, or cable connection. The OTT platform requires the highest speed internet. To watch the content on the OTT platform, the customer has to pay the fee to the platform.
Examples of some OTT platforms: HBO Now, Hotstar, iTunes, Netflix, and Amazon prime, etc.
To watch the content on these platforms you need high-speed internet on your connecting devices. As compared to old TV cable where you don’t need any internet and it’s on the cable provider who decides what you will watch.
In recent years the trend is showing that the users of OTT platforms are increasing very rapidly. Because of the options of choosing the types of content, they want to watch.
Advantages of OTT platforms
The following are the advantages of using the platforms:
User Interface: OTT content is easily accessible. A reliable internet connection and a device such as a mobile device, smart TV, and PC are all that are required of the user.
Low Cost: When compared to old D2H connections, OTT media services are less expensive.
Convenient: You can watch your favourite shows anytime you want without being restricted by a schedule. You are also free to watch the video as many times as you want. There are no geographical restrictions because it may be viewed from any location simply by logging into your account.
Content Variety: OTT provides a wide range of content, including TV series, movies, sports, news, children’s programs, and much more. It also lets you watch content from other nations.
No commercials: There is no commercial in the OTT platforms for the premium customers.
Top OTT platforms in India
The following are the top OTT platforms in India:
- Amazon Prime Video
- MX Player
- Disney + Hotstar
- Sony LIV
- Eros Now
- ALT Balaji
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